Better Water = Better Beer!
February 12, 2018
This post comes by way of The Huffington Post and describes one of the very many ways clean water is important.
As any beer enthusiast knows, you need good water to make good beer.
The higher the water quality, the better the beer!
Those who work at New Belgium Brewing, are also well aware of this fact. This company produces the very popular Fat Tire Amber Ale as well as 15 other quality brews. Jenn Vervier, their Director of Strategic Development and Sustainability, outlines the importance of clean water not just for basic health needs but also for sustainability-minded businesses like New Belgium Brewing.
The article primarily mentions the importance of the Clean Water Act, which is celebrating its 40th year anniversary. The brewery is specifically concerned about some smaller waterways that are currently not protected by the Act. These mountainous streams contribute to the rivers whose water is used by the brewery to make its beer. Although the main rivers are protected under the CWA, they are still at the mercy of the smaller streams that feed into them.
Environmentally aware businesses like New Belgium are counting on the Trump Administration to help strengthen the power and reach of the CWA, which was weakened by the previous administration. The good news is that the President seems to be a strong proponent of the work being done by the Environmental Protection Agency.
The people have spoken as the EPA received more than 200,000 comments from people who are in support of stronger water pollution restrictions and a healthier Clean Water Act. This is obviously a topic that should receive full support from everyone. After all, we all need clean water. It doesn’t get more basic than this.
This story is not surprising as Colorado is a very forward thinking and environmentally conscious part of the country. Hopefully this awareness spreads throughout the rest of the country. Businesses should eventually become aware of what New Belgium has; that clean water equals good business. Any of the costs associated with the EPA and its Clean Water Act will eventually be recouped through a much more sustainable and long lasting business.
One day we might not need agencies like the EPA. We should eventually get to a point where pollution would be unthinkable. We would finally have a full understanding of the idea that we have only one environment that we all live in. It’s all connected, so we must do all we can to protect it.